YOUR RESUME BEING PROFILED?
In today's fast-paced job market, employers need to know
in an instant what your brand is. Beyond that, they need
to know what you have done that meets the requirements
of the position in question.
If you have ever wondered why everyone needs a resume
instead of an online form, it is because a detailed
resume is used to weed out unqualified candidates.
Personality is key too, and that cannot be communicated
on a form.
There are so many resumes that land on an employer's
desk with each job opening. It is often a very
time-consuming job just to find a qualified person.
Hiring managers might even search job boards to find
professionals with the skills, education and experience
that match their requirements. Compound that with
resumes pouring in by postal mail, email and fax. You
can only imagine the volume of resumes they need to
If a resume is disorganized and unfocused, it will
certainly go in the trash. The tragedy in this scenario
is that many resumes are filled with good information,
but the information is not presented in a compelling
way. Or, there is so much to read in order to understand
a candidate's value.
So how can someone make a good first impression to
ensure his or her resume is selected from the pile? If a
job seeker sends their resume via e-mail or by fax, or
it is found on a job board, there is a good chance that
their resume will not be accompanied by a cover letter.
If that were the case, they must make sure that their
resume expresses their personality in addition to
including their professional experience and
accomplishments such as academic achievements, community
service and awards.
To make a great first impression without a cover letter,
a resume profile or summary at the beginning of the
resume is critical. It will allow a person to market
himself or herself in either a narrative or a bulleted
The profile or summary section will also allow a
potential employer to size up a candidate quickly and
identify what is unique about them and their career. It
is also a way for them to get a good sense of the
person's personality and communication skills.
If you include a summary or profile section on your
resume, you should cover areas such as education, years
of experience in certain types of positions or
industries, community service, technical skills, notable
awards and a brief overview of your attributes that
relate to the type of position you are targeting.
For example, if you are seeking an accounting type of
position, you will want to emphasize how detail oriented
you are, as well as to mention your research, analytical
and reporting skills.
If you are targeting a marketing position, you will want
to show how creative and project-oriented you are, as
well as to emphasize your understanding of product
branding, demographics and the various marketing methods
available, such as print, online and event marketing.
While a profile includes insights into what is unique
about you, it is not a place for you to indicate your
personal information. In doing so, you leave yourself
open for discrimination. This information includes
ethnicity, age, marital status, religious beliefs, and
social security number.
Also, be careful about being too general. For example,
do not use canned phrases such as highly organized,
detail oriented and team player in the same sentence if
you can avoid it. It is important that the employer
knows that you have these skill sets, but presenting
them together this way without specifics is not
You do not want to give the hiring manager the sense
that you are just throwing phrases around without really
considering how you are coming across on paper. They
will think that you are not professional enough to
ensure your resume communicates your value. In short,
you will not make a good first impression.
Instead, try something like, "Project oriented with
three years of experience coordinating high-profile
marketing events for a major marketing firm."
If you are not sure how to approach the process, hire a
professional resume writer who can identify and
communicate your unique value. Make sure you review
samples of their work so you do not spend money on a
resume service that is going to take a standard approach
in writing your resume. Look for how individual each
resume is in their portfolio of resume samples.